Sky Television has unveiled a new logo for its newly-launched Sky
Digital Satellite Service. A new look for the Sky corporate brand has
also been developed, reflecting the digital era. Sky TV has also
appointed Steve Billinger as its first director of interactive
programming. Reporting to Elizabeth Murdoch, director of programming, he
will develop the interactive strategy for the satellite service.
The Guardian has drawn up a shortlist for its creative advertising
account, consisting of WCRS, Partners BDDH and BMP DDB.
EMI Records has appointed Richard Grafton as director of commercial
marketing for EMI Records UK. Grafton joined EMI in 1995 as trade
ITV sales house Laser is to sell the official ITV Formula 1 Web
The site is produced in conjunction with F1 Racing magazine, which is
published by Haymarket Magazines.
Confectionery company Leaf is investing pounds 2m in its children’s
brand Chewitts with a national TV advertising campaign.
Muller is to extend its children’s yoghurt brand Yogz by introducing
Yogz Toddler fromage frais.
The RAC has teamed up with Virgin Holidays to create ten Classic Global
Drives, a range of motoring holidays in the US, Australia and South
Equifax and IBM have formed an alliance to develop and market services
to improve the security of sales transactions over the Internet and
other networked environments.
Evolution Brand Development has come up with a six-product male
toiletries range licensed under the Umbro brand name, which launched in
600 Boots stores this week. It will be backed by a pounds 450,000
East Midlands Electricity’s TV campaign breaks this week. The campaign
features ’real’ business people offering useful business tips to
The ads were created by Maher Bird Associates and include radio and
Sainsbury’s will be producing an extra five medals for the members who
were not originally included in its official England Squad Medal
BP Mobil has appointed MBO Solutions to conduct a database-driven
business-to-business direct marketing campaign for its synthetic
In the last issue of Marketing we incorrectly reported that Radio
Rentals had used Jeremy Clarkson to advertise digital TV. It was, in
fact, Granada and we apologise for any confusion.