ADVERTISING & PROMOTION: BRIEFS

Quick double

Quick double



European fast-food restaurant chain Quick has appointed J Walter

Thompson in Paris and Brussels to take on its pounds 6m advertising

account. JWT pitched against Euro RSCG, French agency Alice and FCB.



Virgin territory



The Virgin Group has appointed Rodney Fitch Design Consultants to design

the identity for Virgin Express, Virgin’s new European economy airline.

This week the agency also started work on V2, Virgin’s return to music

publishing and record labels.



On the same track



PTK HealthCare has created a new campaign for Fruit Setlers, which, like

the Setlers Antacid TV commercials, is based on the train motif on a

jumper. The pounds 750,000 TV ads start in August.



Unicef account



The United Nations’ children’s fund, Unicef, has appointed Smith Bundy &

Partners to handle its pounds 1m marketing and donor-communications

programme.



Cider goes for gold



Premium cider Scrumpy Jack has a new gold livery after a redesign by

Wickens Tutt Southgate, as part of a pounds 3m push. The bottles and

cans now feature stories about how the Scrumpy Jack apples are picked.



Matter of unit trust



DMB&B Financial has created a corporate poster campaign for unit trust

provider M&G. The campaign, which is targeted at 30-to 45-year-olds, is

part of M&G’s pounds 7m advertising and promotional effort and breaks on

July 12.



Ariel display



Procter & Gamble is launching a collaborative promotion with EMAP

Fashion’s latest event, 40 Degrees. The co-promotion is designed to

promote the way in which P&G’s flagship washing powder, Ariel, washes at

low temperatures. The link-up follows the endorsement recently given to

Ariel by Miss Selfridge and Mothercare.



University course



The University of Abertay, in Dundee, has appointed The Leith Agency and

One-to-One Direct Communications to develop marketing and advertising to

communicate with potential students.



Ice work



Birds Eye Wall’s has launched an advertising campaign in women’s

magazines and TV programme papers for Cadbury’s Caramel Ice Cream bar.

The campaign uses the Caramel Bunny to persuade consumers of the joys of

both the chocolate bar and the ice-cream.



Brought to book



Philips Media, Thomas Cook and South African media group Twine have

united to create LeisurePlan International, a worldwide interactive

direct booking service.



Canny McCann



Portland Direct, a division of the Thomson Travel Group, has awarded

McCann-Erickson Manchester its pounds 2m account.



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