The weekly analysis of advertisement recall sponsored by the Marketing forum

The weekly analysis of advertisement recall sponsored by the Marketing forum


Q: Which of the following TV commercials do you remember seeing



Last     Account                     Agency/TV buyer                   %


 1  (1)  BT                          Abbott Mead Vickers BBDO/IDK     88

 2  (-)  McDonald’s                  Leo Burnett                      75

 3  (2)  Safeway                     Bates Dorland/Zenith             72

 4  (-)  Vauxhall Cars               Lowe Howard-Spink                69

 5  (5=)  Sainsbury’s                Abbott Mead Vickers BBDO         65

 6= (-)  Iceland                     WCRS/TMD Carat Manchester        60

 6= (-)  Peugeot 106                 Euro RSCG/Mediastar              60

 8= (-)  Kellogg’s Special K         J Walter Thompson                59

 8= (-)  Amex Traveller’s Cheques    Ogilvy & Mather/TMD Carat        59

10  (-)  Somerfield                  Butler Lutos Sutton Wilkinson/   58

                                     CIA Medianetwork

11  (5=) Volkswagen Golf             BMP DDB Needham/BBJ Media        57

12  (7)  Kellogg’s Crunchy           J Walter Thompson                53

         Nut CornFlakes

13  (-)  Nike                        Wieden & Kennedy/                51

                                     Manning Gottlieb

14  (-)  Felix Kitten Food           BMP DDB Needham                  46

15  (-)  Pantene                     Grey Advertising/P&G Media       45

16= (-)  Slimfast                    Grey Advertising/Mediacom        41

16= (-)  Comet                       Saatchi & Saatchi/Zenith         41

18= (-)  KFC                         Ogilvy & Mather/                 36

                                     The Media Centre

18= (-)  British Energy Share Offer  Lowe Howard-Spink/               36

                                     The Media Centre

20  (-)  Impulse                     Ogilvy & Mather/                 35

                                     Initiative Media



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