The move by Going Places to launch its own version of Tesco’s
Computers for Schools suggests that marketing in the holiday and travel
sector is finally coming of age.
With the holiday companies succeeding in reducing reliance on price
cutting as their main marketing tool, it will now fall to other aspects
of the marketing mix to win over customers - such as quality and
That will be welcome news for thousands of holidaymakers, who in the
past have seen marketing and customer care end once they’d picked up
their airline tickets.