Peers quits top global IWS role

Nicola Peers, the International Wool Secretariat’s (IWS) group manager for international marketing, has departed suddenly from the trade body, just one month after taking the position.

Nicola Peers, the International Wool Secretariat’s (IWS) group

manager for international marketing, has departed suddenly from the

trade body, just one month after taking the position.



Her departure follows confusion over a review of the IWS’s pounds 22m

advertising business, which seemed to be going ahead last month, but was

later denied.



Peers, 36, joined the IWS at the end of October to oversee global

marketing for the Woolmark brand and promote international wool

consumption. She reported to David Conners, global director of

operations, and was responsible for a pounds 22m marketing budget

including advertising, labelling and point-of-sale materials.



Although the international account is held by Abbott Mead Vickers BBDO

and the rest of the BBDO network, Peers visited a number of

international network agencies in November. A pitch list, selected after

a trip to the Advertising Agency Register, is believed to have included

M&C Saatchi, DMB&B, Young & Rubicam and TBWA Simons Palmer.



The IWS later issued a statement saying: ’The account is not up for

repitch at this time’, and confirmed that AMV’s current campaign would

be extended until autumn 1998.



Peers was formerly marketing director at French wine and food agency

Sopexa, where she spent six years before walking out in July this year

over cutbacks in her budget and a change in reporting structure. At

Sopexa, she oversaw the ’Le Crunch’ campaign for apples and the ’Think

Red, think Cotes du Rhone’ wine campaign.



Jeni Cropper, IWS international PR manager, declined to comment on the

reasons for Peers’s exit.



Conners’s aim at IWS is to position wool as a modern material and

attract a young audience. In August, AMV adopted a fashion-oriented

approach using models and the line ’Take comfort in Wool’.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer