Makers of controversial alcopops could have to submit their brands
for pre-vetting of packaging, design and alcohol content to a government
body, under proposals being considered by the Home Office.
The system, to be proposed by pressure group Alcohol Concern when it
meets Home Office minister George Howarth today (Thursday), would mean
the packaging, labelling, naming and even the content of drinks products
being assessed before a retail licence was granted to the
The proposals come as Bass launches Hooper’s Hoola, a tropical variant
of its Hooper’s Hooch brand designed to capitalise on the peak summer
market for the drinks, despite recent accusations that alcopops are
consumed by a large number of underage drinkers.