Pressure group urges vetting of alcopop brands

Makers of controversial alcopops could have to submit their brands for pre-vetting of packaging, design and alcohol content to a government body, under proposals being considered by the Home Office.

Makers of controversial alcopops could have to submit their brands

for pre-vetting of packaging, design and alcohol content to a government

body, under proposals being considered by the Home Office.



The system, to be proposed by pressure group Alcohol Concern when it

meets Home Office minister George Howarth today (Thursday), would mean

the packaging, labelling, naming and even the content of drinks products

being assessed before a retail licence was granted to the

manufacturer.



The proposals come as Bass launches Hooper’s Hoola, a tropical variant

of its Hooper’s Hooch brand designed to capitalise on the peak summer

market for the drinks, despite recent accusations that alcopops are

consumed by a large number of underage drinkers.



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