Ogilvy & Mather Worldwide, a subsidiary of the WPP Group, has named
Shelly Lazarus as its chief executive. Lazarus succeeds Charlotte Beers,
who continues as chairperson. Lazarus has been president and chief
operating officer since 1995.
Catching the last post
The Direct Marketing Association has issued a last call for entries to
the DMA/Royal Mail Awards. Entries should be delivered to the DMA
offices in London by 3pm on Friday September 13. The awards will be
presented on December 9.
New cider brew
Matthew Clark Taunton has launched a 6% abv cider called K6, with a
series of in-store promotions offering the chance to win a K6 mobile
phone. Curtis Hoy is the sales promotion agency.
Alcan Aluminium Can Recycling and the Aluminium Can Recycling
Association have launched a joint billboard campaign for UK charities to
highlight the fundraising potential of can recycling. Virgin Cola,
Lucozade Sport and Irn-Bru feature in the posters, designed by MAP.
Explaining the Hype
Lynne Franks consultant Ricard Brett has launched Hype, a publication
which gives advice to marketers on understanding and using youth
culture. The 100 tips cover new artists, festivals, drug culture and
Typhoo cartoon tie-up
Premier Beverages is launching promotional packs for its Typhoo tea
featuring the animated cartoon characters Wallace & Gromit. Figurines
based on the characters will be banded to packs.
Puma in-store win
Fords Design Group has won the contract for Puma’s new retail ‘shop-in-
shop’ campaign for its sports shoes and clothing. The contract, worth
over pounds 500,000, includes installing interactive touchscreen kiosks.
Terry’s Suchard is relaunching its milk and dark chocolate range
Moonlight with new packaging designed by FLB. It will feature a starry
night sky and moon, which FLB said ‘hints at romance’.
Disney’s Esso sweetener
Walt Disney World has joined with Esso Snack and Shop and Nestle in a
promotion which offers customers buying Nestle products in Esso shops
the chance to win one of 25 two-week holidays for four in Florida. The
promotion will run until November 6.
Save the Children is to use Richard Branson’s corporate appeal in its
first direct mail campaign targeting businesses. The mailing uses a
picture of Branson and pictures of businessmen who have benefited from a
relationship with the charity.
Going Places is waiving commission charges on the sale and purchase of
foreign currency in all its shops this week. The promotion will run for