ADVERTISING & PROMOTION: BRIEFS

Lazarus rises

Lazarus rises



Ogilvy & Mather Worldwide, a subsidiary of the WPP Group, has named

Shelly Lazarus as its chief executive. Lazarus succeeds Charlotte Beers,

who continues as chairperson. Lazarus has been president and chief

operating officer since 1995.



Catching the last post



The Direct Marketing Association has issued a last call for entries to

the DMA/Royal Mail Awards. Entries should be delivered to the DMA

offices in London by 3pm on Friday September 13. The awards will be

presented on December 9.



New cider brew



Matthew Clark Taunton has launched a 6% abv cider called K6, with a

series of in-store promotions offering the chance to win a K6 mobile

phone. Curtis Hoy is the sales promotion agency.



Canned messages



Alcan Aluminium Can Recycling and the Aluminium Can Recycling

Association have launched a joint billboard campaign for UK charities to

highlight the fundraising potential of can recycling. Virgin Cola,

Lucozade Sport and Irn-Bru feature in the posters, designed by MAP.



Explaining the Hype



Lynne Franks consultant Ricard Brett has launched Hype, a publication

which gives advice to marketers on understanding and using youth

culture. The 100 tips cover new artists, festivals, drug culture and

fashion trends.



Typhoo cartoon tie-up



Premier Beverages is launching promotional packs for its Typhoo tea

featuring the animated cartoon characters Wallace & Gromit. Figurines

based on the characters will be banded to packs.



Puma in-store win



Fords Design Group has won the contract for Puma’s new retail ‘shop-in-

shop’ campaign for its sports shoes and clothing. The contract, worth

over pounds 500,000, includes installing interactive touchscreen kiosks.



Moonlight romance



Terry’s Suchard is relaunching its milk and dark chocolate range

Moonlight with new packaging designed by FLB. It will feature a starry

night sky and moon, which FLB said ‘hints at romance’.



Disney’s Esso sweetener



Walt Disney World has joined with Esso Snack and Shop and Nestle in a

promotion which offers customers buying Nestle products in Esso shops

the chance to win one of 25 two-week holidays for four in Florida. The

promotion will run until November 6.



Branson appeal



Save the Children is to use Richard Branson’s corporate appeal in its

first direct mail campaign targeting businesses. The mailing uses a

picture of Branson and pictures of businessmen who have benefited from a

relationship with the charity.



Travel freebie



Going Places is waiving commission charges on the sale and purchase of

foreign currency in all its shops this week. The promotion will run for

two weeks.



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