COI to review pounds 100m creative roster

The Central Office of Information is set to put more than pounds 100m worth of government advertising business up for grabs in the next few weeks in a full-scale review of its creative agency roster.

The Central Office of Information is set to put more than pounds 100m worth of government advertising business up for grabs in the next few weeks in a full-scale review of its creative agency roster.

The review, led by COI Communications chief executive Carol Fisher and group director of marketing communications Peter Buchanan, will take place as soon as the government announces the date of the next general election.

With an election expected to be called for the beginning of May or even earlier, and the election campaign lasting between three and six weeks, the agency review could theoretically begin as early as this month.

Fisher said the review will not just cover the ad agency roster, but refused to say which others will be overhauled.

The COI oversees several rosters, including direct marketing, media, sales promotion, design and sponsorship.

The government itself is not allowed to advertise between the date it calls an election and polling day unless ads receive approval from the head of the Government Information and Communications Service and the Cabinet Office.

Approval is generally only granted to campaigns that focus on non-political matters, such as public sector recruitment and health and safety.

The COI spent pounds 113.5m on advertising in 1999-2000 out of a marketing communications budget of pounds 200m. The last statutory review of government advertising business was held in 1997, when 35 above-the-line agencies were hired to the roster.

Agencies that have since run campaigns for the government include M&C Saatchi, which handles police recruitment and the 2001 Census, Delaney Lund Knox Warren, which created the current stakeholder pensions push, St Luke's, Saatchi & Saatchi and Abbott Mead Vickers BBDO.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer