England football team tops sponsorship rich list

LONDON - The Football Association is the world leader when it comes to attracting sponsorship, according to exclusive research undertaken by Marketing.

The English FA has netted more sponsorship income than any other national governing body at this year's World Cup, with annual revenue from such deals totalling more than £49m.

Lucrative contracts with brands such as Nationwide, McDonald's, Pepsi, Carlsberg and Umbro put the FA more than £22m a year ahead of its nearest counterpart, the Italian FA, which brings in £27.6m a year in sponsorship, followed by France with £25.5m, Japan with £16.58m and Brazil with £16.57m.

Marketing's research also showed that of the 20 richest footballers in the world, based on annual income derived from personal-endorsement deals, seven are English -- a higher proportion than any other country.

Not surprisingly, England captain David Beckham tops the players rich list. He earned £12.85m last year from tie-ups with brands including Adidas and Pepsi. This places him significantly ahead of Brazil striker Ronaldo with £9.12m and France midfield star Zinedine Zidane's £4.56m.

Top 10 teams by annual sponsorship income
1. England - £49.1m
2. Italy - £27.6m
3. France - £25.5m
4. Japan - £16.58m
5. Brazil - £16.57m
6. Germany - £10.4m
7. Spain - £8.7m
8. USA - £7.7m
9. Netherlands - £7.3m
10. Switzerland - £1.8m

Top 20 sponsored players
1. David Beckham - £12.85m a year
2. Ronaldo - £9.12m
3. Zinedine Zidane - £4.56m
4. Christian Vieri - £3.80m
5. Alessandro del Piero - £3.66m
6. Thierry Henry - £3.25m
7. Ronaldinho - £2.76m
8. Michael Owen - £2.21m
9. Oliver Kahn - £2.14m
10. Wayne Rooney - £2.07m
11. Raul - £2m
12. Michael Ballack - £1.96m
13. Luis Figo - £1.45m
14. Ruud van Nistelrooy - £1.42m
15. Steven Gerrard - £1.38m
16. Francesco Totti - £1.31m
17. Frank Lampard - £1.24m
18. John Terry - £1.24m
19. Patrick Viera - £1.17m
20. Rio Ferdinand - £0.91m

Figures based on deals signed during 2005.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug