New campaign: Qatar

The Qatar Financial Centre is launching a multimillion-pound campaign to attract investment into the Middle East state.

The activity, which breaks on 21 May is part of a $130bn (£70bn) investment by Qatar in its infrastructure to help the country shift its economy away from its current dependency on oil and natural-gas revenues. The campaign comprises a series of TV and press ads. The TV executions will run on business and international channels including CNN, BBC World and Bloomberg, with print advertising to appear in financial publications including the Financial Times and The Wall Street Journal.

Creative agency: VCCP

Media agency: Pure Media.

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