Addressing The Federation of Bakers annual conference last week, Neath said: 'It is the industry's duty to address the diet side of the equation, while gently prompting the government to tackle the problem of our dangerously inactive lifestyles.'
He praised the forthcoming DoH public-education campaign, which will use the strapline 'Small change/big difference' and focus on both diet and physical activity. The strategy has a proven track record, according to Neath, who cited similar activity that ran in Colorado in the US and was a success.
He added that the industry must agree on an approach to front-of-pack labelling. He also warned that Draconian action over school vending machines and tuck shops could result in 'playground Al Capones' selling 'contraband Kit Kats'.