Fast Food Nation author Schlosser slams soft touch Ofcom

LONDON - Eric Schlosser, campaigning author of 'Fast Food Nation' and 'Chew on This', has launched a scathing attack on Ofcom's proposals for the advertising of food to children.

In an interview with Marketing, Schlosser accused the media regulator of adopting a soft approach to food advertising, creating an "almost meaningless" White Paper.

"The [proposed] regulations are a direct result of consulting with, but refusing to stand up to, these marketers," he said.

"This is a sign of the way the Blair government is quite cosy with these industries. McDonald's, for example, has sponsored Labour Party conferences in the past," he added.

The author also stated that, in his view, the only way forward for food advertising was a blanket prohibition on marketing to children.

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