The pitch is being run by the COI, which has begun to approach media agencies and communications planning specialists to compete for the business. The winning agency will act as the lead agency on the account, collaborating with creative shops that will be appointed on an ad hoc basis.
The Learning and Skills Council was founded in 2001 and had a budget of £9.2bn in the 2004-2005 financial year. It is responsible for all non-university further education and training for over-16s in England, including modern apprenticeships, although nearly 50% of its budget is spent on keeping young people in education. The organisation allocates £3bn to adult education.
In 2004, the Learning and Skills Council ran a £12m campaign through Walsh Trott Chick Smith to reposition apprenticeships for a new generation of young people and attract more employers to sign up to the scheme.
Media was handled by Manning Gottlieb OMD.
A COI spokeswoman denied that the communications planning business was up for review.