New campaign: Npower

Npower has teamed up with Warner Bros' forthcoming Superman movie in its first tie-up with a film distributor.

The ads promote Npower's superquote service and position the energy company as a 'good guy'. Customers who ring Npower for a quote and find that it cannot beat their own supplier will be given £100 of Superman-related goods. Some Superman-related items will also be given to new and existing customers. The campaign breaks at the beginning of July and includes 48- and 96-sheet posters as well as national press activity.

It comes as Npower considers whether to renew its sponsorship of the England cricket team's Test matches.

Creative agency: In-house

Media agency: Vizeum UK.

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