The ads promote Npower's superquote service and position the energy company as a 'good guy'. Customers who ring Npower for a quote and find that it cannot beat their own supplier will be given £100 of Superman-related goods. Some Superman-related items will also be given to new and existing customers. The campaign breaks at the beginning of July and includes 48- and 96-sheet posters as well as national press activity.
It comes as Npower considers whether to renew its sponsorship of the England cricket team's Test matches.
Creative agency: In-house
Media agency: Vizeum UK.