This week: Marketing news from the national press

Heinz has sold vegetarian ready-meals brand Linda McCartney for an undisclosed sum to US group Hain Celestial, whose lines include cow's milk alternative Rice Dream. The brand is worth ú11m a year - The Independent

Culture secretary Tessa Jowell has given the strongest signal yet that the government plans to scale back the BBC's licence fee, saying that the wage cost element of the proposal was 'very high' - Financial Times

Tesco has poached DSGi group buying director Terry Greenwood to be its electricals director. Tesco commercial director Richard Brasher said Greenwood will take its electricals sales 'to the next level' - The Sunday Telegraph

Microsoft is launching a handheld music player and downloadable music website to rival Apple's iPod and iTunes service - Daily Express

Central London's sandwich-board advertising could be a thing of the past under rules intended to 'declutter' the capital's pavements. Councils will be given the power to ban people from carrying mobile signs from the streets - The Independent

Sainsbury's is to launch dedicated men's zones. The chain's chief executive, Justin King, is keen to make the supermarket's offering more accessible to men - Mail on Sunday

Tesco has broken rank with its rivals and raised fresh milk prices by up to 20%. The group said the prices 'better reflect the value' of milk and would create a 'more stable pricing environment' - The Independent

Waitrose is introducing visually imperfect fruit and vegetables in response to criticism that supermarkets only sell cosmetically perfect produce - Daily Express.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands