This week: Marketing news from the national press

Heinz has sold vegetarian ready-meals brand Linda McCartney for an undisclosed sum to US group Hain Celestial, whose lines include cow's milk alternative Rice Dream. The brand is worth ú11m a year - The Independent

Culture secretary Tessa Jowell has given the strongest signal yet that the government plans to scale back the BBC's licence fee, saying that the wage cost element of the proposal was 'very high' - Financial Times

Tesco has poached DSGi group buying director Terry Greenwood to be its electricals director. Tesco commercial director Richard Brasher said Greenwood will take its electricals sales 'to the next level' - The Sunday Telegraph

Microsoft is launching a handheld music player and downloadable music website to rival Apple's iPod and iTunes service - Daily Express

Central London's sandwich-board advertising could be a thing of the past under rules intended to 'declutter' the capital's pavements. Councils will be given the power to ban people from carrying mobile signs from the streets - The Independent

Sainsbury's is to launch dedicated men's zones. The chain's chief executive, Justin King, is keen to make the supermarket's offering more accessible to men - Mail on Sunday

Tesco has broken rank with its rivals and raised fresh milk prices by up to 20%. The group said the prices 'better reflect the value' of milk and would create a 'more stable pricing environment' - The Independent

Waitrose is introducing visually imperfect fruit and vegetables in response to criticism that supermarkets only sell cosmetically perfect produce - Daily Express.

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