The government is in talks with ad agencies about a multi-million-pound campaign to promote its Inherited Serps (State Earnings Related Pensions) scheme, unveiled last week by social security secretary Alistair Darling.
Under the scheme, UK residents over state pension age on October 5 will be exempt from the change introduced by the last government to halve the Serps entitlement of bereaved spouses.
An ad campaign, which will launch next year, will communicate the implications of the government's commitment to a 'fair and just' programme of pension entitlements.
The work will include TV, press and outdoor media. An agency is likely to be hired early next year.
A separate pounds 5m pensions options campaign by Delaney Lund Knox Warren is set to break in the new year to promote the range of pensions available to people.
Aimed at young people who have yet to organise their pension arrangements, the push will focus on the government's new stakeholder pensions, which are due to launch in 2001.