GLA finds first chief at London Tourist Board

The Greater London Authority (GLA) has hired London Tourist Board's communications chief as its first full-time director of communications, to oversee its advertising, marketing and PR.

The Greater London Authority (GLA) has hired London Tourist Board's communications chief as its first full-time director of communications, to oversee its advertising, marketing and PR.

Charlotte Rowe, who joins the GLA in January, will co-ordinate a pitch for its multi-million-pound ad business.

A single agency is likely to be hired to promote GLA policy to Londoners and raise awareness of the city both domestically and abroad.

The ad budget has yet to be decided, but Rowe said she will work closely with organisations such as her current employer and the London Chamber of Commerce to devise a strategy for promoting London.

The GLA last week unveiled a new logo created by Euro RSCG Wnek Gosper, the agency that handled Ken Livingstone's mayoral campaign, and brand consultancy Appetite (Marketing, November 30).

Rowe has spent three years as director (communications) at the London Tourist Board and Convention Bureau. She said: 'This is a fantastic opportunity.

The GLA offers Londoners the chance to express a voice for the first time in years. I will be working to ensure the GLA is seen to be functioning properly, and work with partners to promote the city.'

Rowe succeeds Mike Ricketts, who returns to the Cabinet Office after a spell on secondment at the GLA as interim communications director.

Her post at the GLA will be her first mainstream marketing job. Her career has previously primarily involved PR consultancy.

'Having worked at the London Tourist Board for three years, I have a fair idea of how the London brand is seen, and will be working to develop it,' she said.

'We will work on the marketing infrastructure to create a brand identity for the city itself. London is a city of diversity and a combination of the traditional and the modern.'

The GLA has an overall budget of about pounds 3.6bn, and has responsibilities in eight core areas, including transport, planning, the environment and police.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer