Haymarket adds online directory

Haymarket Publishing, the publisher of Marketing, Campaign and PR Week, has launched an online directory that pulls together its existing marketing and print databases and directories.

Blueboomerang.com consolidates information on companies in 15 fields, including digital and direct marketing, events, PR, packaging, promotions, advertising, sponsorship and market research. It also provides information on the venue and hotel industries.

It is intended that within the next six to eight months, blueboomerang.com will attain a high ranking in natural search results on engines such as Google, Yahoo! and MSN.

The site also offers companies the opportunity to profile their services through various advertising options. They are able to post a range of information in addition to contact details, including logos, mission statements, advertising links, turn-the-page technology, buttons and banner ads.

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