Media choice: New Statesman

It's a common complaint that Britain has become obsessed with dumbing things down, with the growing ranks of Heat and Now clones and the likes of Jordan tilting at the bestseller lists.

Against this background, serious comment has a hard time escaping the confines of the Newsnight studio. New Statesman is typical of the kind of magazine that, like the scruffy, worthy, faintly smelly bloke you tried to avoid in the student union, has been left wondering how to engage with the social whirl enveloping it.

Naturally, it has started with a makeover. Its new cover design is clean, bold and attractive, with a revised masthead suggesting a certain cool exactitude. It is a big improvement and should help woo browsers and pique the interest of lost readers. An interview with Tory leader David Cameron and an interesting spread of writers, including columnists Julian Clary and Miranda Sawyer, illustrate an eagerness to signal an awareness of life outside the left.

So, Student Union Bloke has shaved and bought a trendy jacket. The old hobbyhorses are still there (as if anyone needed telling that things are bad in Iraq or that George W Bush is no Theodore Roosevelt), but there is enough to give the title a fighting chance of attracting a decent spread of advertisers.

- Publisher: New Statesman.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'