ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing recently?

     Last   Account            Agency/TV buyer                         %


1=    (-)   Argos              Ogilvy & Mather/MindShare              72

1=    (-)   Woolworths         Bates UK/Zenith Media                  72

3=    (-)   National Lottery   WCRS/OMD UK                            71

3=    (1)   B&Q                Bates UK/Zenith Media                  71

5     (-)   BT Cellnet         Abbott Mead Vickers BBDO/              70

                               The Allmond Partnership

6     (2)   Boots              J Walter Thompson/OMD UK               66

7    (4=)   Comet              Saatchi & Saatchi/Zenith Media         65

8     (7)   Iceland            HHCL & Partners/MediaCom TMB           62

9     (-)   IKEA               St Luke''s/MediaCom TMB                 61

10   (4=)   Orange             WCRS/Media Planning Group              60

11    (-)   Virgin   Rainey Kelly Campbell Roalfe Y&R/      58

                               Manning Gottlieb Media

12   (2=)   Olivio Olive Oil   Bartle Bogle Hegarty/Initiative Media  57


13    (-)   McDonald''s         Leo Burnett/Starcom Motive             52

14    (-)   AOL                Mortimer Whittaker O''Sullivan/         50

                               BBJ Media

15    (-)   Currys             M&C Saatchi/Walker Media               49

16    (-)   Marks & Spencer    Rainey Kelly Campbell Roalfe Y&R/      48

                               Walker Media

17    (-)   Carphone Warehouse TBWA/London/Matters Media              46

18    (-)   Chicken Tonight    J Walter Thompson/Initiative Media     44

19    (-)   Disneyland Paris   Leo Burnett/Carat                      43

20    (-)   Vauxhall Corsa     Lowe Lintas/                           42

                               Western International Media

Adwatch research was conducted from November 24 to November 26 by NOP Research Group (020 7890 9948) as part of a weekly telephone omnibus survey among more than 500 adults. Copies of the Adwatch data and analysis are available from Victoria Blake at NOP.

Advertisements were selected by Xtreme Information (020 7871 8087) and CIA Medianetwork (020 7633 9999).


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