Sue Farr, the former BBC director of public service marketing, has ended months of speculation by becoming European head of PR firm Golin/Harris International, a part of the Interpublic group.
Farr quit the BBC last May after being passed over for the top marketing role, which went to former Radio 1 controller Matthew Bannister.
She has since been linked with senior marketing posts at Reuters, luxury goods manufacturer LVMH and J Walter Thompson.
Farr will head a team of up to 100 staff across Europe and a client list that includes McDonald's, Lloyds TSB, DaimlerChrysler and Bass Brewers. She will be responsible for leading Interpublic's network of agencies in London, Frankfurt and Madrid, as well as investigating strategic acquisitions.
Farr said she decided to take the role because it gives her the chance to build and grow the agency. 'I look forward to helping to build the Golin/ Harris brand in London and the rest of Europe,' she said.