Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing

Last Brand Agency/TV buyer %
1 (-) Asda Publicis/Carat 70
2 (1) Marks & Spencer RCKR Y&R/Walker Media 69
3 (-) Pot Noodle Mother/MindShare 66
4 (-) Weetabix WCRS/Walker Media 60
5 (-) McDonald's Leo Burnett/OMD UK 58
6= (-) Nat'l Lottery Abbott Mead Vickers BBDO/OMD UK 51
6= (-) WKD Big Communications/John Ayling & Assoc. 51
8 (-) VW Golf DDB London/MediaCom 49
9 (-) Nationwide Leagas Delaney/Mediaedge:cia 48
10 (-) Orange Marcel/Initiative 40
11 (-) Cif Power Spray Lowe London/MindShare 39
12= (-) Capital One DDB London/Starcom Mediavest 35
12= (-) Direct Line M&C Saatchi/MediaCom 35
14 (-) 4Head Bray Leino 34
15 (-) Sure Sport Lowe London/MindShare 30
16 (-) Zoo Mother/OMD UK 25
17 (-) First Fallon London/OMD UK 24
18 (3) Tesco The Red Brick Road/Initiative 23
19 (-) Jamster In-house/MediaCom 22
20 (-) NSPCC United London/In-house 21

Adwatch research was conducted from 22-26 June by TNS as part of its
twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details
of the survey, contact (020 7868 6602).
Advertisements were selected by Xtreme Information (020 7575 1800) and
Mediaedge:cia UK (020 7803 2000).


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