Phil O’Hara, head of client sales at Mirror Group Newspapers, is
leaving the company after 16 years.
He is joining the Arabic satellite broadcaster, Middle East Broadcasting
Centre (MBC), as sales and marketing director.
O’Hara’s brief will be to market the station as effectively as possible
on an international level and to take responsibility for MBC’s
relationship with its sales house, AMS.
In his former role, O’Hara was responsible for areas such as automotive,
FMCG, finance, holiday, inserts and advertorials.
His position was to persuade clients in those sectors to divert money
earmarked for TV into Mirror Group titles.
Commenting on his decision to leave the company after so many years,
O’Hara said: ’It was a challenge to myself to see whether I still had
it. I was also the only non-TV person to apply for the job. In the Gulf,
press plays quite a dominant role and I think they were interested in my
knowledge of how to address and attack that market.’
O’Hara’s departure is likely to lead to a rejig within the advertising
Roger Eastoe, deputy managing director at MGN, said: ’We are always
reviewing our structures and modifying them.’
He added that he would look internally in the first instance for