David Bradley, the former group marketing director for troubled DIY
chain Wickes, has been appointed to the new role of sales and marketing
director for Granada Road Services.
His job will be to amalgamate the sales and marketing activities for the
Little Chef restaurants and Travel Lodge motels as well as Granada
Motorways, the motorway service station brand. The new role follows a
restructuring to separate sales and marketing from each brands’ business
It is not clear what role Granada Road Services marketing director Tim
O’Neill will play in the new structure. At the time of going to press,
Granada was unable to comment on O’Neill’s responsibilities.
Bradley, 36, quit Wickes in February this year. The DIY chain has had a
troubled year following revelations about accounting irregularities.
Before joining Wickes, Bradley had been set to take the top marketing
job at Asda, but the retailer then restructured, splitting the job he
had been recruited for. Asda was forced to pay compensation.