Gambling gains

Gambling gains

Betting, gaming and stockbrokers’ charges remain some of the fastest

growing areas of consumer expenditure according to the new 1997

Marketing Pocket Book published by the Advertising Association. About

pounds 13bn was spent on gambling last year, nearly half went on the

National Lottery.

Bass probe

The Monopolies and Mergers Commission is investigating Bass’s pounds

200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be

in an unfairly advantageous position following the takeover, which would

expand its market share to 38%.

Toys for the boys

Boys’ favourite Christmas gifts are toys, while girls prefer clothes,

according to a study of more than 100 five- to 13-year-old children by J

Walter Thompson’s Kids Panel. Traditional dolls are topping wish-lists

this year, with younger girls hoping for Barbie, while action adventure

toys Action Man, Spiderman and Batman are tops for boys.

Schweppes redesigns

Schweppes has introduced a new design, created by Newell & Sorrell, for

its brands. The redesign, which sees all products labelled in the

traditional tonic water yellow, is being gradually introduced across

Europe, South America, India and Australia.

Duty under threat

The UK stands to lose pounds 685m in duty- and tax-free sales if the

planned abolition of duty- and tax-free within the EU by 1999 goes

ahead, the Duty-Free Confederation has warned. Duty-and tax-free sales

reached pounds 1.04bn in the UK in 1995.

Rice range

Master Foods is backing the launch of its Rices of the World range with

a pounds 2m TV, poster and press campaign early next year.

Xmas cards

The Credit Card Research Group is expecting consumers to spend pounds

9.2bn by card in December, the equivalent of pounds 300m a day.

Theatre deal

Cable & Wireless has donated pounds 440,000 to help Sadler’s Wells

update its theatre, in its largest ever corporate sponsorship deal.

Ventura’s venture

The customer service survey in last week’s issue was published by

customer service management company Ventura, not The Henley Centre as

reported. It included a study from The Henley Centre along with research

by NOP and Principles Research.


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