Betting, gaming and stockbrokers’ charges remain some of the fastest
growing areas of consumer expenditure according to the new 1997
Marketing Pocket Book published by the Advertising Association. About
pounds 13bn was spent on gambling last year, nearly half went on the
The Monopolies and Mergers Commission is investigating Bass’s pounds
200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be
in an unfairly advantageous position following the takeover, which would
expand its market share to 38%.
Toys for the boys
Boys’ favourite Christmas gifts are toys, while girls prefer clothes,
according to a study of more than 100 five- to 13-year-old children by J
Walter Thompson’s Kids Panel. Traditional dolls are topping wish-lists
this year, with younger girls hoping for Barbie, while action adventure
toys Action Man, Spiderman and Batman are tops for boys.
Schweppes has introduced a new design, created by Newell & Sorrell, for
its brands. The redesign, which sees all products labelled in the
traditional tonic water yellow, is being gradually introduced across
Europe, South America, India and Australia.
Duty under threat
The UK stands to lose pounds 685m in duty- and tax-free sales if the
planned abolition of duty- and tax-free within the EU by 1999 goes
ahead, the Duty-Free Confederation has warned. Duty-and tax-free sales
reached pounds 1.04bn in the UK in 1995.
Master Foods is backing the launch of its Rices of the World range with
a pounds 2m TV, poster and press campaign early next year.
The Credit Card Research Group is expecting consumers to spend pounds
9.2bn by card in December, the equivalent of pounds 300m a day.
Cable & Wireless has donated pounds 440,000 to help Sadler’s Wells
update its theatre, in its largest ever corporate sponsorship deal.
The customer service survey in last week’s issue was published by
customer service management company Ventura, not The Henley Centre as
reported. It included a study from The Henley Centre along with research
by NOP and Principles Research.