McCain Foods, which last month became the first branded manufacturer to
tie up with the National Lottery, has lost the marketer who put the deal
Senior marketing manager Eric Jagger resigned two weeks ago to join
Dutch chip maker Lamb Weston. He spent much of the past year negotiating
with Camelot to link the McCain brand to the Lottery via on-pack
Lamb Weston is part of the US food multinational Conagra. Its presence
in the UK is limited to food service and some small-scale branded lines,
although it is seeking to expand these.
Jagger’s departure comes just two months after Canadian-owned McCain
appointed a new marketing director, Julie Leivers, who joined from Coca-
Cola Schweppes Beverages following a year-long search to replace the
last top marketer, Doug Frawley.
Jagger has worked at McCain for eight years, having previously marketed
Durex at London International.
McCain’s National Lottery promotion begins in January on its chips
brands Oven Chips, Micro Chips and Southern Fries. The tie-up will
eventually extend to the McCain’s pizzas.