NEWS: Lottery tie-in boss quits McCain

McCain Foods, which last month became the first branded manufacturer to tie up with the National Lottery, has lost the marketer who put the deal together.

McCain Foods, which last month became the first branded manufacturer to

tie up with the National Lottery, has lost the marketer who put the deal

together.



Senior marketing manager Eric Jagger resigned two weeks ago to join

Dutch chip maker Lamb Weston. He spent much of the past year negotiating

with Camelot to link the McCain brand to the Lottery via on-pack

promotions.



Lamb Weston is part of the US food multinational Conagra. Its presence

in the UK is limited to food service and some small-scale branded lines,

although it is seeking to expand these.



Jagger’s departure comes just two months after Canadian-owned McCain

appointed a new marketing director, Julie Leivers, who joined from Coca-

Cola Schweppes Beverages following a year-long search to replace the

last top marketer, Doug Frawley.



Jagger has worked at McCain for eight years, having previously marketed

Durex at London International.



McCain’s National Lottery promotion begins in January on its chips

brands Oven Chips, Micro Chips and Southern Fries. The tie-up will

eventually extend to the McCain’s pizzas.



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