NEWS: Lottery tie-in boss quits McCain

McCain Foods, which last month became the first branded manufacturer to tie up with the National Lottery, has lost the marketer who put the deal together.

McCain Foods, which last month became the first branded manufacturer to

tie up with the National Lottery, has lost the marketer who put the deal


Senior marketing manager Eric Jagger resigned two weeks ago to join

Dutch chip maker Lamb Weston. He spent much of the past year negotiating

with Camelot to link the McCain brand to the Lottery via on-pack


Lamb Weston is part of the US food multinational Conagra. Its presence

in the UK is limited to food service and some small-scale branded lines,

although it is seeking to expand these.

Jagger’s departure comes just two months after Canadian-owned McCain

appointed a new marketing director, Julie Leivers, who joined from Coca-

Cola Schweppes Beverages following a year-long search to replace the

last top marketer, Doug Frawley.

Jagger has worked at McCain for eight years, having previously marketed

Durex at London International.

McCain’s National Lottery promotion begins in January on its chips

brands Oven Chips, Micro Chips and Southern Fries. The tie-up will

eventually extend to the McCain’s pizzas.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer