MEDIA: BRIEFS

Direct launch tactics

Direct launch tactics



London News Radio’s 24-hour news radio station News Direct 97.3FM is to

launch a pounds 1m advertising campaign in January to promote the new

‘Tune in, Tune out’ news format. The campaign, through Abbott Mead

Vickers BBDO and McBains, will use posters, buses and press.



Cinema hires Young



Cinema Media, the Carlton Communications-owned cinema advertising

company, has appointed Nicola Young as marketing manager. She was

previously at Jazz FM.



Chrysalis loses out



The Chrysalis Group has announced a pre-tax loss of pounds 5.36m, which

it is says is in line with forecasts as it has invested pounds 6.7m in

start up radio stations and record labels and has lost pounds 1.9m

through closing its feature film division. Its three radio stations,

Heart FM in London and the Midlands and Galaxy in Bristol, are

performing well.



National Geographic TV



National Geographic Television and NBC have joined forces to develop the

National Geographic Channel. It will launch next year and will target

Europe, Asia and Latin America.



A Kiss goodbye



Kiss FM’s marketing director Malcolm Cox has left to become marketing

director of Emap Radio, which owns the Kiss brand.



Netting the men



Instant Access Publishing is launching a new Internet publication for

men. It will be a magazine and an interactive CD-ROM that Instant says

will be the first magazine to break the taboo of sex on the Internet.



Talk appoints Kelly



Talk Radio has appointed GMTV presenter Lorraine Kelly to host its

weekday lunchtime programme, the slot left vacant by agony aunt Anna

Raeburn. Kelly will cover health and lifestyle subjects with a phone-in

slot with agony uncle Phillip Hodson.



New director for CNN



Ross Portugeis has been appointed managing director of Turner

International Network Sales, to oversee the network distribution of CNN

International, CNN Text, CNN Radio, TNT and The Cartoon Network.



Hat trick



Radio sales house MSM has introduced three new packages for advertisers.

The new packages offer advertising in youth, business and sports

programming.



Independent in Scotland



The Independent Radio Group has appointed Ian Sewell as director of its

Scottish operations. He joins from Radio Forth.



Christmas Kiss



London radio stations have been running charity appeals in the run-up to

Christmas. Kiss FM has launched an appeal to build a hostel for homeless

teenagers in London. And Heart FM has run a campaign for the World

Vision’s Child Sponsorship Scheme.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message