Direct launch tactics

Direct launch tactics

London News Radio’s 24-hour news radio station News Direct 97.3FM is to

launch a pounds 1m advertising campaign in January to promote the new

‘Tune in, Tune out’ news format. The campaign, through Abbott Mead

Vickers BBDO and McBains, will use posters, buses and press.

Cinema hires Young

Cinema Media, the Carlton Communications-owned cinema advertising

company, has appointed Nicola Young as marketing manager. She was

previously at Jazz FM.

Chrysalis loses out

The Chrysalis Group has announced a pre-tax loss of pounds 5.36m, which

it is says is in line with forecasts as it has invested pounds 6.7m in

start up radio stations and record labels and has lost pounds 1.9m

through closing its feature film division. Its three radio stations,

Heart FM in London and the Midlands and Galaxy in Bristol, are

performing well.

National Geographic TV

National Geographic Television and NBC have joined forces to develop the

National Geographic Channel. It will launch next year and will target

Europe, Asia and Latin America.

A Kiss goodbye

Kiss FM’s marketing director Malcolm Cox has left to become marketing

director of Emap Radio, which owns the Kiss brand.

Netting the men

Instant Access Publishing is launching a new Internet publication for

men. It will be a magazine and an interactive CD-ROM that Instant says

will be the first magazine to break the taboo of sex on the Internet.

Talk appoints Kelly

Talk Radio has appointed GMTV presenter Lorraine Kelly to host its

weekday lunchtime programme, the slot left vacant by agony aunt Anna

Raeburn. Kelly will cover health and lifestyle subjects with a phone-in

slot with agony uncle Phillip Hodson.

New director for CNN

Ross Portugeis has been appointed managing director of Turner

International Network Sales, to oversee the network distribution of CNN

International, CNN Text, CNN Radio, TNT and The Cartoon Network.

Hat trick

Radio sales house MSM has introduced three new packages for advertisers.

The new packages offer advertising in youth, business and sports


Independent in Scotland

The Independent Radio Group has appointed Ian Sewell as director of its

Scottish operations. He joins from Radio Forth.

Christmas Kiss

London radio stations have been running charity appeals in the run-up to

Christmas. Kiss FM has launched an appeal to build a hostel for homeless

teenagers in London. And Heart FM has run a campaign for the World

Vision’s Child Sponsorship Scheme.


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