ADVERTISING & PROMOTION: ADWATCH

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing

recently?



------------------------------------------------------------------------

      Last   Account          Agency/TV buyer                     %

      Week

------------------------------------------------------------------------

  1    (1)   BT               BDDH/IDK                            89

  2    (-)   Asda             Publicis/TMD Carat                  78

  3    (2)   Andrex           J Walter Thompson/Universal         68

                              McCann

  4    (4=)  Peugeot 306      Euro RSCG/Mediapolis                66

  5    (6)   Pantene Pro V    Grey Advertising/P&G Media          62

  6    (4=)  Anchor Butter    Saatchi & Saatchi/Zenith            59

  7    (-)   Kwik Save        McCann-Erickson Manchester/         51

                              Universal McCann

  8    (-)   Ford Ka          Ogilvy & Mather                     50

  9   (13)   Foster’s         M&C Saatchi/The Media Centre        49

 10   (10)   Marmite          BMP DDB                             45

 11    (-)   Cadbury’s Fuse   Euro RSCG/TMD Carat                 44

 12=   (-)   Eagle Star       Ogilvy & Mather                     39

 12=   (-)   Boots No 7       St Luke’s/BMP Media                 39

 14   (12)   Miller Pilsner   Rainey Kelly Campbell Roalfe/       37

                              The Media Centre

 15   (11)   Ambrosia Creamed Delaney Fletcher Bozell/BMP Media   36

             Rice

 16    (-)   Superdrug        Bates Dorland/Zenith                34

 17    (-)   Whirlpool/Ariel  Saatchi & Saatchi/P&G Media         32

 18    (9)   Heinz Beans      Euro RSCG/IDK                       30

             Pizza

 19    (-)   Texaco           IMP/The Media Centre                24

 20    (-)   Regaine          Bates Europe/Zenith                 15

------------------------------------------------------------------------



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