MARKETING MIX: The castaway client

While the rest of us wind down for Christmas, Bob Bone, creator and director of the London Parade, is winding up for New Year’s Day, when the world’s largest event of its kind will transform the streets of London. Now into its 11th year, the Parade ‘reflects the colourful, exciting and energetic aspects of our vibrant city’ - at least that’s according to John Gummer MP, who describes it as ‘one of the high points in London’s cultural calendar’. As a Hogmanay hangover remedy it’s kill or cure, and once it is over, Bob Bone will be taking a well-earned break on the Mix desert island, along with his five objects and one book, plus the traditional Bible, subscription to Marketing and solar powered Internet link.

While the rest of us wind down for Christmas, Bob Bone, creator and

director of the London Parade, is winding up for New Year’s Day, when

the world’s largest event of its kind will transform the streets of

London. Now into its 11th year, the Parade ‘reflects the colourful,

exciting and energetic aspects of our vibrant city’ - at least that’s

according to John Gummer MP, who describes it as ‘one of the high points

in London’s cultural calendar’. As a Hogmanay hangover remedy it’s kill

or cure, and once it is over, Bob Bone will be taking a well-earned

break on the Mix desert island, along with his five objects and one

book, plus the traditional Bible, subscription to Marketing and solar

powered Internet link.



* As I am profoundly Luddite (a cover for being technologically

challenged), an Internet link will mean little to me. My most essential

object will be a Grundig travellers’ short-wave radio with a vast supply

of batteries. This great little toy would keep me in touch better than

the Internet ever could.



* I enjoy the luxury of not having to shave, but after a while the

resulting beard irritates.



A Gillette Sensor with gel and a good stock of blades would improve

morale.



* A couple of luxuries would ease the trauma of being cast away, so I’d

like a few hundred grams of Iranian Beluga caviar and...



* a case of Krug - vintage or otherwise - as a change from the island

spring water.



* Food-finding and providing will be aided by a Swiss Army Knife with

every conceivable gadget. Working out what each bit is supposed to do

will also provide mental stimulation.



* To read, I’d take the Rothmans Football Yearbook, so that ‘off-island’

I could be an even bigger soccer bore and could remind myself that in

the past QPR really did win the occasional home match.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer