MARKETING MIX: You can bet big brother is watching

Don’t tell elder brother Peter (aka Lottery Regulator Peter Davis) but Leagas Shafron managing director Mike Davis recently lost his designer shirt at Wimbledon dog track.

Don’t tell elder brother Peter (aka Lottery Regulator Peter Davis) but

Leagas Shafron managing director Mike Davis recently lost his designer

shirt at Wimbledon dog track.



As one Davis brother cracks down on gambling among the young and

impressionable, the other had no qualms about taking his extremely

impressionable agency to watch the hounds do business in south-west

London.



The event marked the departure of creative director Steve Grime, now

creative partner at the re-named Mitchell Patterson Grime Mitchell, who

came away with a handsome profit of pounds 42.40.



Davis, thanks to a three-legged dog which went under the rather

misleading moniker Lust For Life, was not so lucky. In fact, rumour has

it that he’s trying to forget the whole night - and not just for an

instant.



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