The voice in its animated launch advertising might have been decidedly
British, but this week’s mystery brand was actually born in Australia.
That was in 1962, although it took a further eight years to reach
Britain. Launched here nationally in 1971, it was always positioned as a
‘fighting’ brand - an image it still has today, although the little
pilot has long since hung up his flying jacket as far as TV ads are
concerned. Its current formulation, launched two years ago, changed the
market profile and the manufacturers are now promoting two new variants
in a press ad featuring a scent strip. Can you sniff out the answer and
name the brand? If so, dial 0800 106011 and leave your details - you
could soon be polishing off this week’s champagne.
Last week’s winner, Paddy Sutton of K Advertising, spotted McVitie’s
Digestive Biscuits. Well done!