BT Cellnet signs from One 2 One for top ads role

BT Cellnet has appointed Tracy Hirth, One 2 One’s former marketing communications manager, as head of advertising and brands.

BT Cellnet has appointed Tracy Hirth, One 2 One’s former marketing

communications manager, as head of advertising and brands.



Although her job title will be different, Hirth will effectively step

into BT Cellnet’s brand director position, currently held by Andrew

Collinson.



Collinson, who was responsible for Cellnet’s rebranding as BT Cellnet,

has been promoted to the new position of head of marketing

operations.



In his new role, he will be responsible for planning all marketing

activities.



A spokesman said Hirth, who will report directly to BT Cellnet marketing

director Kent Thexton, will oversee all above-the-line advertising. She

will also be responsible for corporate communications, public relations,

sponsorship and market research.



Hirth, who starts next week, was responsible for liaising with agencies

at One 2 One and reported to marketing director Tim Yates.



A One 2 One spokeswoman said she would not be replaced as the role had

been covered by Colin Morley, general manager of brand development and

communications.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA