BT Cellnet signs from One 2 One for top ads role

BT Cellnet has appointed Tracy Hirth, One 2 One’s former marketing communications manager, as head of advertising and brands.

BT Cellnet has appointed Tracy Hirth, One 2 One’s former marketing

communications manager, as head of advertising and brands.

Although her job title will be different, Hirth will effectively step

into BT Cellnet’s brand director position, currently held by Andrew


Collinson, who was responsible for Cellnet’s rebranding as BT Cellnet,

has been promoted to the new position of head of marketing


In his new role, he will be responsible for planning all marketing


A spokesman said Hirth, who will report directly to BT Cellnet marketing

director Kent Thexton, will oversee all above-the-line advertising. She

will also be responsible for corporate communications, public relations,

sponsorship and market research.

Hirth, who starts next week, was responsible for liaising with agencies

at One 2 One and reported to marketing director Tim Yates.

A One 2 One spokeswoman said she would not be replaced as the role had

been covered by Colin Morley, general manager of brand development and



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