Despite continued controversy over its marketing of infant food in
developing countries, Nestle is to launch a range of foods aimed at
Nestle is launching a raft of new products in the UK called Nestle
Junior Range, aimed at one- to three-year-olds. The range includes food
and drinks and will carry a new brand icon developed by Nestle called
A Nestle spokeswoman said: ’Nestle is committed to developing sales in
the nutritional market by offering nutritional solutions for all ages.
Junior Range for children will play an important part in this.’
Nestle said Junior Range will be launched later this year to ’bridge the
gap between infant feeding and mainstream family food’. It is also
launching nutritional foods for hospital patients.
The move by Nestle will challenge Heinz, which has a strong hold on the
junior food market through its own brand and Farley’s brand.
Nestle has several products targeted at children, such as milk drink
Nesquik, but this is its first dedicated range for a young age
Controversy over Nestle’s marketing of infant feed in Africa recently
resurfaced after the Advertising Standards Authority upheld a complaint
against a 1996 ad.
Pressure group Baby Milk Action had complained that Nestle’s claims in
the ad about its ethical marketing of infant feed were false.
Organisations such as Save the Children and Baby Milk Action have
organised boycotts of Nestle products due to alleged malpractice in its
marketing of baby feed.
- Nestle Rowntree is extending the Polo brand. Polo Super OJs are orange
versions of its Polo Supermints. Two polo tube formats, Polo Citrus
sharp and Polo Butter-Ups, will also launch next month.