Matthew Clark is best known for its two flagship brands, Diamond White
and Blackthorn Cider, both of which are heavily supported.
Earlier this year, Matthew Clark signed an 18-month sponsorship deal
with Chrysalis’ Galaxy Club Chart and awarded its pounds 7m account for
Blackthorn Cider to DMB&B, bringing to an end its four-year relationship
with Grey Advertising as well as its television campaign featuring
aliens with pointed heads. A new TV push for Blackthorn will break later
in the year.
Despite the strength of these brands, Matthew Clark has seen profits and
sales decline under the combined attack of alcopops and a revival in
Pre-tax profit for 1997/98 declined by 12% and profit from cider was
halved from pounds 18.9m to pounds 8.5m.
When US drinks company Candandaigua Brands brought the company in
December last year, the price tag of pounds 215m was about pounds 500m
less than its peak stock market valuation in 1996.
Profit before tax
(Figures for the year to April 30 1998)
Robert McNevin, group marketing director
Advertising agency DMB&B.
Media buyer BBJ Media Services.
Annual advertising spend
TV pounds 2,690,135
Press pounds 39,034
Cinema pounds 1,434,117
Outdoor pounds 1,226,048
Radio pounds 104,350
Total pounds 5,493,684
Benefits include a share option scheme and a savings-related share
option scheme for those employees who qualify, as well as a defined
Whitchurch Lane, Whitchurch, Bristol BS14 0JZ
Tel: 01275 830345
Fax: 01275 836726