CAREERS: Company CV - Matthew Clark

Company facts

Company facts



Matthew Clark is best known for its two flagship brands, Diamond White

and Blackthorn Cider, both of which are heavily supported.



Earlier this year, Matthew Clark signed an 18-month sponsorship deal

with Chrysalis’ Galaxy Club Chart and awarded its pounds 7m account for

Blackthorn Cider to DMB&B, bringing to an end its four-year relationship

with Grey Advertising as well as its television campaign featuring

aliens with pointed heads. A new TV push for Blackthorn will break later

in the year.



Despite the strength of these brands, Matthew Clark has seen profits and

sales decline under the combined attack of alcopops and a revival in

spirits brands.



Pre-tax profit for 1997/98 declined by 12% and profit from cider was

halved from pounds 18.9m to pounds 8.5m.



When US drinks company Candandaigua Brands brought the company in

December last year, the price tag of pounds 215m was about pounds 500m

less than its peak stock market valuation in 1996.



Profit before tax



pounds 35.8m



Employees



1600



(Figures for the year to April 30 1998)



Top marketer



Robert McNevin, group marketing director



Advertising agency DMB&B.



Media buyer BBJ Media Services.



Annual advertising spend



TV pounds 2,690,135



Press pounds 39,034



Cinema pounds 1,434,117



Outdoor pounds 1,226,048



Radio pounds 104,350



Total pounds 5,493,684



(Source: MMS)



Career information



Benefits include a share option scheme and a savings-related share

option scheme for those employees who qualify, as well as a defined

pension plan.



UK headquarters



Whitchurch Lane, Whitchurch, Bristol BS14 0JZ



Tel: 01275 830345



Fax: 01275 836726



Web site



www.k-cider.com.



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