Allied Bakeries is seeing pitches for a direct-marketing project for its
premium white bread, Kingsmill. Three below-the-line agencies and Allied
Bakeries’ retained above-the-line agency, Collett Dickenson Pearce, have
been asked to pitch for the promotion, which will go ahead in the
TV personality Dani Behr is to launch a giant sampling campaign for
Britvic’s Apple Tango brand. The campaign, through HHCL & Partners. will
be based around a giant green tongue, which is ten metres long. Britvic
is also launching a nationwide search for the most seductive voice in
Evans the voice
Chris Evans is to perform the voice-over for new ads for Thera-Med, the
liquid two-in-one toothpaste and mouthwash owned by Schwarzkopf Henkel
Cosmetics. The pounds 1m TV ads were designed by Impact FCA.
Mark Gault, the director of Worldwide Accounts at McCann-Erickson, has
been made managing director of McCann-Erickson Japan. He will become a
partner in the Japanese agency with president and chief operating
officer Koh Sakata.
Soft drink maker Vimto is starting a sampling campaign for its ice-lolly
brand extension by giving out free samples in London nightclubs. The
move is intended to position the lollies as an alternative to alcohol.
Bean around the world
Voluntary Services Overseas launches a new press campaign this week, to
run exclusively in The Guardian and Observer. The ads are the last work
to come from recently disbanded Bean MC.
Where there’s a will...
Action for Blind People has appointed Chapter One to handle its direct
marketing programme for legacy income after a four-way pitch. The agency
will begin work immediately, targeting known supporters and new sections
of the general public.
Just the ticket
Radio Rentals has launched a national traffic-building promotion, with a
top prize of tickets to the Euro ’96 final. The promotion, through Radio
Rentals’ agency Black Cat, offers free scratchcards to people entering
the stores. Additional prizes include two Olivetti Pentium PCs and two
Sony Dolby Pro-Logic televisions.
JWT Heineken role
J Walter Thompson Europe has appointed Ron Vorsenbosch as new business
director and director-in-charge of Heineken, replacing Matthew Asinari
who is moving to Dentsu Y&R Asia Pacific as chief operating officer.
Vorsenbosch joins from Leo Burnett, where he was European regional
business development director.