Procter & Gamble has promoted Chris de Lapuente, who took charge of
the integration of the Tambrands business, to be its new UK and Ireland
He joins P&G’s Newcastle headquarters in September, replacing Paul
Polman who is moving to the US to run the company’s North American
laundry and cleaning products division.
De Lapuente, who has worked at P&G since joining the advertising
department in Newcastle 15 years ago, is currently managing director of
European feminine protection products in Germany. He spearheaded the
growth of the Always brand and took on the Tampax brand when it was
bought last year.
Always has shown runaway growth in the UK over the past year, with sales
rising by 13.2%. However, Tampax is experiencing static sales - a result
of a shift in buying habits and the transfer of ownership.
Previously, de Lapuente headed marketing in Spain and Turkey.