Smart IT users know when and how to upgrade

What should we make of the surprise news that the cyberpope himself, Bill Gates, is to take a back seat from the day-to-day management of Microsoft - and let his lieutenants take turns at clicking the mouse?

What should we make of the surprise news that the cyberpope

himself, Bill Gates, is to take a back seat from the day-to-day

management of Microsoft - and let his lieutenants take turns at clicking

the mouse?

It’s the kind of bold move that only people who own large chunks of a

company can afford to take. Andy Grove of Intel fame probably got it

about right when he noted that in IT, as in business generally, it’s

only the paranoid that survive. Given the rapid turnover in most

marketing departments, even popping out for a sandwich could prove a

foolhardy career move.

Still, as I risk a few days off, and scribble this column with a stubby

pencil instead of a PC, it occurs to me that what’s most satisfying

about holiday working is being able to produce something without having

to ring computer support almost every time just to print the damn thing


It’s amazing that since the skids started going under Apple, I can’t

think of one hardware or solutions outfit that has really picked up the

torch to make, market and support superior systems to people who have no

intrinsic interest in the actual computers. I mean since when did your

mates ask you for full details of the composition of the lead in your


Happiness, my friends, is a week without error messages.

Most computer trouble seems to occur when companies migrate in stages

from one system to another. Equally, some programmes are running locally

on our PCs, while others are merrily crashing on networks powered by

mysterious servers. These, I’m reliably informed, are presided over by

people earning three times as much money as we are.

I mention all this because smarter computer users have now twigged that

Gates’s Way to Heaven, until now, has been to persuade us to constantly

upgrade our applications - with little thought as to the long-term cost

of keeping them working with everything else across an organisation.

But I’ve also seen at first hand how large concerns such as the Woolwich

and Scottish Widows are taking a firm grip of their IT spending. They’re

careful not to be pulled onto this upgrade escalator until the cost of

the extra support can be fully justified.

What this means is that Microsoft and a hundred other computer companies

are going to have to come up with some really whizzy new products. It’s

no good just adding virtual bells and whistles to all their old ones,

and banking on the cybercash to keep rolling in.

Equally, forward-thinking industry players will be those that start

ditching many of their uniquely dismissive industry service conventions

- and start behaving like grown-up service companies.

My personal computer support counsellor tells me that Windows 98 is

pretty bug free. But I used to love that line: What’s the difference

between Windows 95 and a virus? Answer: the virus does something.

Nigel Cassidy is Business Correspondent of BBC Radio 4’s Today



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel