NEW MEDIA CHOICE: YAHOO! STORE

Online retail is maturing and a polarised landscape is emerging. This seems to favour small companies offering niche products and services as well as the very largest companies offering everything they can lay their hands on.

Online retail is maturing and a polarised landscape is emerging.

This seems to favour small companies offering niche products and

services as well as the very largest companies offering everything they

can lay their hands on.



For large companies, the internet offers a channel to a global

marketplace with the associated economies of scale.



In this heavyweight corner there are companies such as Amazon.com, the

US online bookstore. It offers discounts of up to 40% and partner

schemes enabling anyone in the world to sell books on its behalf with

potentially no cash outlay.



In the flyweight corner you can choose any one of 1000 companies selling

their products with a solution created by the US company Via Web.



Yahoo! bought Via Web in June this year for a reported 455,000 shares of

Yahoo! stock - about dollars 50m (pounds 31m). It is now branded as the

Yahoo! Store.



It provides the facility for small businesses to sell products and

services on the web and enables their customers to pay online by credit

card.



This is not exceptional; there are many e-commerce solutions

available.



What is unusual is that anyone can do it (in the US) in ten minutes for

a cost of only dollars 100 (pounds 63) a month.



The procedure for setting up a store is clear, quick and simple. I took

the ten-day free trial offer and in 11 minutes created a basic

store.



For the shopper, the experience is just as simple.



The downside is that the service is based in the US and is not open to

international merchants yet.



The procedure for choosing and paying for goods is surprisingly

hassle-free, and despite the fact that this is an off-the-shelf

solution, the ability to customise your own site is almost endless.



With Via Web, e-commerce has truly arrived for the masses.



New Media is edited by Binnur Beyaztas, who can be contacted at

binnur.beyaztas@ haynet.com



Site: Yahoo! Store

Where to find it: http://store.yahoo.com



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message