NEW MEDIA: Merger creates the first global new-media shop

Two strategic digital communications companies have merged in a deal that will form the first truly global new-media agency.

Two strategic digital communications companies have merged in a

deal that will form the first truly global new-media agency.

The merger of Scandanavia’s Spray Network, which employs 200 people,

with Razorfish, which has 150 staff, is forecast to produce revenue of

dollars 72m (pounds 45m) in 1999.

UK agency CHBi was bought by Razorfish in June, following Razorfish’s

acquisition of Plastic and Avalanche.

The merger will give the company offices in Los Angeles, San Francisco,

New York, London, Stockholm, Oslo, Helsinki and Hamburg. There are plans

to open an office in Copenhagen in the third quarter of 1998.

The headquarters of the new company will be at Razorfish’s New York


The firm will be known as Razorfish outside Scandinavia, where it will

be called Spray Razorfish.

The merged company boasts an impressive client list. Spray services AGA,

Alfa Laval, Canon, Ericsson, Electrolux, Microsoft and Netscape.

Razorfish’s clients include Time Warner, CBS, RAC, Goldfish, Carlsberg

and Telewest.

Thirty-two of the new group’s staff will be based in the UK.


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