Volvic has appointed BMP DDB to handle its advertising account
after parting company with First City BBDO in September.
The win, which is worth more than pounds 1.5m, follows a pitch involving
five major agencies.
Christine Renier, Volvic’s senior brand manager, said there would be a
much stronger emphasis on advertising than in the past.
Volvic is part of the Premier Waters stable, along with Evian.