BT is to test-market Home Highway, a digital communications service
which it claims will transform a standard residential phone line into a
high-speed Internet and multimedia connection.
The trial, starting early next year and running until spring 1998, will
involve around 300 households in the Midlands. BT will use
digital-access technology to offer customers a combination of analogue
and digital connections, enabling a household to surf the Net and make
telephone calls at the same time on a single line.
BT claims Home Highway will provide faster Net access than conventional
analogue phone lines and modems. It will allow the viewing of goods on
the Internet using the digital data channels while ordering on the spare
Rupert Gavin, managing director of BT’s consumer division, said: ’We’re
still working on the functionality and the packaging, and will be
testing pricing during the trial.’