If they’re prepared to put zillions of pounds of advertising behind
the message, BT must believe that it’s good to talk. Strangely, however,
the telecommunications giant has decided that it no longer wants to talk
to small PR companies.
Last month, it sent out a complicated document headed ’Changes to BT’s
QSL affecting suppliers of Public Relations within Commodity Codes CFP,
CFW, CFJ and CFA’. Essentially, it laid down a string of size
requirements that all PR companies must fulfil if they want to work for
The literature went to all PR companies currently on the BT roster
informing them of its intentions to ’implement a phased restructuring of
the Qualified Supplier List (QSL)’. BT was clearly not prepared to
debate the matter, as it helpfully informed the agencies the existing
QSL had ’ceased to operate’ from October 1.
You’ll be pleased to hear that all BT’s PR companies must show ’an
ability and willingness to trade using English language’ - although an
ability to translate gobbledegook might be more useful.
One paragraph of the letter helpfully explains: ’Future purchases of
Public Relations with a value in excess of the relevant EC threshold
will be made via a tenderer selection list (TSL), which will be created
by the application of more relevant criteria than those against which
you have previously qualified.’ Come back Bob Hoskins, all is forgiven.