BT is thought to have drawn up two shortlists to divide what is the
biggest chunk of ad business in the UK, the pounds 60m-plus account
currently held by Abbott Mead Vickers BBDO. The shortlist for its
consumer account is AMV, M&C Saatchi, TBWA GGT Simons Palmer and one
other. The list for its business account is AMV, M&C Saatchi, Rainey
Kelly Campbell Roalfe, Partners BDDH and Duckworth Finn Grubb Waters. BT
refused to confirm the lists.
The TV market is showing signs of revenue growth for the first quarter
of the year, despite talk of an economic downturn. Latest industry
estimates suggest total broadcast revenue for January could hit pounds
222m. The figure for that period last year was pounds 203m, a rise of
9%. The market is being fuelled by car advertisers preparing for the new
Britvic has appointed Cathryn Sleight as marketing director for its
stills brands, including Robinsons. Sleight, who was marketing manager,
replaces Jenny Ayres who left the company last December to join
John Dale is retiring as vice-president of Master Brands Europe, an
operating division of Mars. Dale oversaw marketing for all Mars’
non-confectionery brands including Pedigree, Dolmio and Uncle Ben’s.
He has been replaced internally by Sandra Blaza.
The COI is holding pitches for an agency to create a TV campaign aimed
at pensioners who may be entitled to extra benefits. No formal list has
been drawn-up, but it is understood to be from the COI’s roster.
Thorn, the TV and radio retailer which includes Radio Rentals, has
appointed Laurence Cooklin as group chief executive. Cooklin starts in
April, joining from Signet where he is chief executive of UK
Direct mail is on course for a record year. Direct Mail Information
Service figures for the third quarter of 1998 show 996 million items
were sent out between July and September, a 15% increase year on
Hamish Pringle, vice-chairman and director of marketing at Saatchi &
Saatchi, is leaving the agency to set up a marketing consultancy called
The ASA received 140 complaints about a Sunday Times ad, which used a
photograph of a woman in a leather bikini tied to a cross. The
complaints were upheld on the grounds of being tasteless and
The Football Association is close to signing the Nationwide Building
Society to sponsor the England team in an estimated pounds 11m four-year
Nationwide said it was in ’advanced negotiations’. (Agenda, page 14)
The Office of Fair Trading’s legal action, aimed at outlawing the
Premier League/BSkyB pounds 670m TV deal, began on Tuesday.