MEDIA: Tizer links to pop show

Tizer has emerged as the sponsor of ITV’s Saturday morning pop chart programme CD:UK, in a deal worth pounds 500,000.

Tizer has emerged as the sponsor of ITV’s Saturday morning pop

chart programme CD:UK, in a deal worth pounds 500,000.



ITV has been seeking a sponsor since August last year when it rebranded

its overall Saturday morning line-up as SM:TV. At the time, it ditched

its long-running music feature, The Chart Show, and replaced it with

CD:UK, hosted by TV celebrities Ant & Dec.



The programme broadcasts a variety of live pop music between 11.30am and

12.30pm.



Tizer, which is owned by AG Barr Soft Drinks, spent pounds 284,000 on

advertising last year (ACN Meal). It plans to run several different

45-second idents per show. The idents will adopt a light-hearted tone

and will be aimed at CD:UK’s diverse audience of children and young

adults.



The new sponsorship, which begins on January 23,will run until January

2000. It was negotiated by CIA Medianetwork and ITV’s sales house

Granada Media.



The soft-drink brand had previously sponsored The Chart Show. A

spokeswoman for AG Barr said that Tizer had been happy with that deal

and would have almost certainly signed up for another series had ITV not

axed the show.



To tie-in with its sponsorship of The Chart Show, Tizer asked consumers,

through on-pack promotions, to send in photos of a nominated friend

whose head would be ’refreshed’ and shown in the idents.



AG Barr appointed Brand New Media to launch a web site to complement the

TV sponsorship.



In 1996 AG Barr dropped its classic circular logo for a modern-looking

blue can with a red top. At the same time a new catchline, ’Refresh your

head’, was introduced to replace the original ’The appetizer’

slogan.



The rethink was aimed at its core market of five- to 15-year-olds.



Prior to this, the drink had used Chris Evans, DJ and television

presenter, to endorse the brand.



AG Barr’s other brand, Irn-Bru, was signed up to sponsor TFI Friday, the

show hosted by Evans on Channel 4, in February last year.



AG Barr believes the new sponsorship will boost sales of its Tizer

brand.



According to figures from ACNielsen, Tizer does not feature in the list

of top 25 soft drinks. Irn-Bru is at number eight.



Nigel Dugdale, group marketing manager at AG Barr, said: ’During the

year, CD:UK will reach 91% of kids and 89% of 16- to 24-year-old adults,

a perfect blend for the Tizer brand.’



More recently, Tizer sponsored two one-off music events on ITV last

November; The MTV Europe Music Awards and The Noise.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message