Going Places marketing director Kevin Welch, who was responsible for
establishing the travel brand on the high street, has left the company
without a job to go to.
His departure comes only months after Going Places restructured its
management team, appointing former Thomas Cook marketing chief Tony
Bennett as its managing director.
Bennett’s appointment reunited him with former Thomas Cook commercial
director Peter Shanks, who took over commercial responsibility for the
Going Places brand in June 1995.
Before Shanks’s appointment, Welch had incorporated the commercial role
in his brief but the changed structure is thought to have left him keen
to seek a new challenge.
Going Places, which describes the parting as amicable, is currently
recruiting a replacement for Welch. It will be an external appointment
and is expected to come within the next month. Shanks will take control
of the marketing department until a replacement is found.
Welch was marketing director at Pickfords Travel before it merged with
Hogg Robinson to form Going Places in 1994.
He was responsible for the rapid conversion of the high street outlets
and the subsequent branding campaign that pushed the chain to number two
behind Lunn Poly.
The holiday company has opened a further 160 shops in the past two
years, bringing its total high street presence to 710 outlets.