BDH has been appointed to handle the creative work for an outdoor
advertising campaign to promote the Tidy Britain Group and the National
Spring Clean, both anti-litter initiatives. The poster campaign runs
during March and April.
Movies on up
Three-quarters of the population are now cinemagoers, the highest
proportion ever according to the latest Caviar survey. In 1995, 38.7
million people visited the cinema, up from 19.1 million in 1984. Of
these, 7.9 million went once a month or more, up from 2.6 million in
The Advertising Association is holding a seminar on barriers to trade in
advertising and media in Europe on Wednesday April 17. A meeting looking
at the future of the V-Chip will take place on Tuesday 26 March at the
European Commission’s offices in London.
Clocking it up
TAG Heuer spent over pounds 2m on advertising last year, up 22% on 1994.
The company claims it makes it the top spender in the watch and clock
Not so Dumb campaign
First Independent Films has appointed DPA to handle the retail campaign
to promote the video of Dumb & Dumber. The pounds 350,000 TV campaign
will run on ITV, Channel 4 and GMTV through to Easter.
The Scottish Tourist Board is running a campaign to promote short breaks
to Londoners in conjunction with British Midland, EasyJet, Ryanair and
InterCity. Posters are appearing in tubes and train stations, and ads
have been placed in the London Evening Standard.
NFU Mutual sows seeds
Insurance firm NFU Mutual has appointed Cogent to target a wider
audience outside its traditional farming market. NFU has committed
around pounds 2m to an advertising campaign, which is expected to roll-
out in June.
Wrigley’s is spending more than pounds 2m promoting Doublemint on TV.
The series of ten-second ads from Bray Leino will run in four-week
bursts throughout the year.
L’eau land fling
Highland Spring mineral water has launched a new campaign poking fun at
rival French brands with the strapline ‘The Scottish water the French
drink’. The press campaign through McCann- Erickson Scotland, is part of
Highland Spring’s pounds 2m spring spend. It features French people who
say they prefer the Scottish water to their own country’s brands.
Parisian cosmetics firm Bourjois is starting its first press advertising
campaign which will run from April to December. The ads, across the
women’s press use the catchline ‘Very Chic. Very French. Very Here’.