Anchor’s pounds 5m marketing push behind its Anchor Spreadable Butter
brand could be under threat by a Customs and Excise ruling which has
seen a number of New Zealand Dairy Board (NZDB) executives arrested.
The company is in the middle of a television campaign for the brand,
modelled on the film Babe.
UK Customs officials descended on the Swindon offices of the NZDB last
week and ‘interviewed a number of people under caution’, according to a
spokeswoman for Anchor, the NZDB’s marketing arm.
As a butter product Anchor pays pounds 700 per ton to import its
Spreadable Butter brand.
UK customs claim that the process of manufacturing the product to make
it spreadable means it should be classed as margarine, and therefore
cost pounds 2000 per ton.
Anchor confirmed it would have to review whether it could afford to
produce the brand if it has to pay higher duty.