Whitbread’s strategic development director Frazer Thompson is leaving to
join Heineken’s Dutch head office as head of international branding for
its flagship beer. The move follows former incumbent Ronald Voorn’s
appointment as marketing director for all Heineken brands including
Ford is considering streamlining its European marketing department as
part of its Ford 2000 initiative. A source said the new management
structure has not been finalised but is likely to be introduced next
MasterCard is known to be close to securing a stake in Mondex, the
electronic purse scheme launched by Midland and NatWest in the UK.
The Irish Tourist Board and the Northern Ireland Tourist Board have
joined forces to launch a pounds 12m marketing campaign uniting Ireland.
The initiative includes the launch of an international advertising
campaign through Dublin-based agency Peter Owens Advertising & Marketing
and its international affiliate DDB.
Simon Edwards, marketing director of Easy Jeans, has confirmed he has
drawn up a shortlist of five agencies for a mid-December pitch for its
pounds 750,000 account. They are: BMP DDB, Simons Palmer Clemmow
Johnson, Mellors Reay, Branded and IE.
BST BDDP has lost the Ruddles Best Bitter account which it has held
since 1992, to Marshalls Communication Group.
The Family Channel has appointed TBWA to handle creative and Universal
McCann for media planning and buying, following pitches with WCRS and
Mustoe Merriman for creative and New PHD and Eurospace for media.
Budgets for relaunching the channel at the beginning of next year will
be between pounds 2m and pounds 3m.
Francis Barron, CEO of First Choice holidays and the man behind its 1993
rebranding from Owners Abroad, has been ousted following pressure from
fellow directors. He will receive pounds 640,000 compensation.
The Carlson Marketing Group has acquired Smith Bundy, whose clients
include Marks & Spencer and UNICEF. The company, which has 25 staff,
will become Smith Bundy Carlson.
Charles Wells, brewer of Bombardier and Manchester United’s Red Tribe
lager, has promoted Nigel McNally, head of marketing, to the board.
Channel 11, the interactive news network, has sacked 26 telesales staff
from its Scottish office and will transfer the operation to London.
Ammirati Puris Lintas has appointed Graham Deakin as its head of account
management and Jim Sullivan as head of creative services. Deakin moves
from DMB&B New York and Sullivan from Maher Bird Associates.