Adshel has launched an investigation into a ‘hi-jack’ campaign in which
the head of the animal character from the Peperami ads has been stuck
onto other posters. The Gobbler character, which is shown with the
message ‘I’m bootiful’, has been used to cover up faces on ads for Visa
Delta’s Mel Smith campaign and Britvic’s Red Card drink. Adshel said the
campaign is illegal. It is investigating and is now working to remove
all the stickers. Ammirati Puris Lintas, which handles Peperami, said it
had nothing to do with the flyposting campaign.