Hitachi Home Electronics has reorganised its European structure,
creating one centre for sales and marketing, and has made Jo-Anne
Fergusson European marketing manager.
The new marketing team has been appointed to build up support to the
sales companies in Germany, France, Spain, Scandinavia and Greece.
Fergusson will report to Mike Josephs, who was promoted to general
manager, European marketing and promotions, last month (Marketing,
The team will be responsible for building the pan-European brand and
advertising strategy, in particular emphasising Hitachi’s new
Fergusson has previously worked in marketing positions with Dixons,
Thorn and the CWS in the UK, as well as Silo in the US and C&A Modes in